Digital Marketing Executive

Digital Dagang Sdn Bhd

Kuala Lumpur, WP Kuala Lumpur

Experience: 3 Years

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The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services online. This roles involves enhancing brand awareness, driving website traffic, and generating leads through digital channels such as social media, email marketing, search engines, and more.


Digital Marketing Executive Responsibilities:

  • Digital Strategy Development
  • Develop and implement effective digital marketing strategies to meet business objectives.
  • Analyze customer insights and competitor trends to adjust and optimize campaigns.

  • Content Creation & Management
  • Plan, create, and manage engaging content across various digital platforms (social media, blogs, website, etc.).
  • Oversee the production of digital assets, including images, videos, blog posts, and graphics.

  • Social Media Marketing
  • Plan, create, and manage engaging content across various digital platforms (social media, blogs, website, etc.).
  • Oversee the production of digital assets, including images, videos, blog posts, and graphics.

  • Social Media Marketing
  • Manage and grow the company's presence on key social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Create engaging content and monitor community interactions.
  • Analyze social media performance and generate reports on key metrics.

  • SEO (Search Engine Optimization)
  • Conduct keyword research and apply SEO best practices to increase organic search visibility.
  • Optimize website content for better search engine rankings.
  • Monitor and analyze website traffic using tools like Google Analytics.

  • Paid Media Campaigns (PPC)
  • Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Develop ad copy, design campaigns, and optimize performance based on data analysis.

  • Email Marketing
  • Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement emails.
  • Build and segment email lists for targeted campaigns.

  • Analytics & Reporting
  • Track, measure, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other marketing tools. Provide actionable insights and recommendations for improving campaign effectiveness.

  • Collaboration & Stakeholder Engagement
  • Work closely with other teams, such as Sales, Design, and Product, to align marketing strategies with business goals.
  • Communicate marketing performance and strategic plans to stakeholders.

  • Market Research
  • Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.
  • Conduct market research to identify target audience segments and customer preferences.

Key Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience: 3 years above of experience in digital marketing, particularly in SEO, SEM, social media, content marketing, and email marketing.

Skills

  • Excellent verbal communication and written skills.
  • Proficiency in digital marketing tools (e.g., Google Analytics, SEM tools, social media platforms).
  • Experience in developing and executing online advertising campaigns, including PPC and display ads..
  • Proficient in using MS Office, Google Suite, and other relevant digital marketing tools.
  • Creative, detail-oriented, and result-driven mindset.

Personal Attributes

  • Self-motivated with a proactive attitude.
  • Strong organizational skills with the ability to manage multiple tasks simultaneously.
  • Team player with a collaborative approach to achieving company goals.
  • Adaptable and willing to learn in a fast-paced environment.

Working Conditions

  • Contract / Full-time position.